DinoSpotting
"DINOSPOTTING"
(Art Direction, Design, Illustration)
Client: TELUS Spark, Calgary Zoo, Market Mall
Copywriter: Sasha Newton
Illustration/Development: Iris Wong
CD: Leah Zukowski/Peter Bishop
Winner, Digital Alberta Awards: Best Microsite
Winner, Anvils: Best Microsite
When Market Mall approached us to let us know that they'd be bringing in giant dinosaur-shaped topiaries, we knew we could create an amazing safari-themed campaign. When we realized that the Calgary Zoo and TELUS Spark Science Centre would be featuring dino-themed exhibits at the same time, we jumped at the opportunity to create an even bigger campaign, encouraging Dino-Spotters all over Calgary to visit each location and share their discoveries via social media.