EXPERIENCE Telus Spark
"EXPERIENCE"
(Art Direction)
Client: TELUS Spark
Illustration: Julie McLaughlin
Audio: Ear Candy
Copywriter: Sasha Newton, Shannon King
CD: Leah Zukowski/Peter Bishop
Some versions shown are earlier iterations.
At traditional science centres, guests learn mainly through observing and reading about the exhibits. TELUS Spark tackles learning a bit differently. At Spark, guests are encouraged to use all of their senses to explore and learn about the world around them.
We wanted to create a campaign that would convey Spark's unique approach, and so opted to work with illustrator Julie McLaughlin to construct a visual language of fun, quirky, colorful illustrations designed to appeal to both parents and their children.