ZGM Haxmas
"ZGM HAXMAS"
(Art Direction, Illustration, Design)
ZGM Marketing Christmas Card
Copywriter: Luke Devlin
Co-illustrator/Development: Iris Wong
CD: Leah Zukowski/Peter Bishop
Lots of agency Christmas cards are decorative, hilarious, or even occasionally poignant. This year, we opted to make a "card" that was useful.
We decided to create 25 "holiday hacks" that were suggested by ZGM staff, hand-picked the best ones, and created illustrations for each one. We treated the hacks like an advent calendar, unveiling a new one on social media and on a Haxmas microsite each day. The final day, users were given a link to a PDF containing all of the hacks.