Cloud Cannon
"CLOUDBLAST"
(Art Direction, Design)
Client: TELUS Spark
Illustration: Julie McLaughlin
Development: Addictive Mobility
Copywriter: Sasha Newton
CD: Leah Zukowski/Peter Bishop
Winner, Digital Alberta Awards: Best Mobile Advertisement
Because TELUS Spark's "Experience Spark" campaign encourages users to play and to engage in hands-on experiences at the science centre, we wanted to create an ad that they could play and engage with as well. Based on one of Spark's daily science demonstrations, CloudBLAST is a points-based, timed mobile game.
Upon completion of the game, users have the option to play again, challenge their friends via text, or visit the Spark website.